Sneha Abhiyan "a campaign of love" was a response to the Super Cyclone 1999 and ensured community-based rehabilitation of the most vulnerable among the survivors of the Orissa super cyclone - children, women,PWDs and old people who are left without the care of families. 10 days after the cyclone, when the media flashed the news expressing apprehension of destitute women and children of the disaster-affected districts being trafficked to cities in Orissa and outside, the state was considering bringing those women and children to institutions in cities in Orissa for institutional rehabilitation. Action Aid with its conviction in community-based rehabilitation felt the need to reach out to this segment of the survivors and aggressively advocated for the community-based rehabilitation. As a result, Action Aid, in collaboration with the central and state governments, local CBOs and volunteers committed to long-term community-based rehabilitation of children, women, elderly and differently able who were left without the care of families initiated its efforts in Erasama. Thus emerged Sneha Abhiyaan – “a campaign of love” to ensure community-based rehabilitation of the most vulnerable survivors of the super cyclone.
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